How to Keep Big Business from Snooping on Your Data

It seems these days that everywhere we go online, a big business is watching. From targeted ads to spam email messages, our online activity is often subject to prying eyes, who are looking to use our data to increase their own bottom line.

Among the defense against big business intrusion is a private email address. Email is often a target for companies looking to capitalize on users’ online activity: Our email messages contain everything from personal information to histories of our online purchases to data about the organizations we support and even our political ideologies.

Without a private email service, all of that sensitive information can be left exposed. Free public services have very loose security regulations when it comes to processing and storing users’ messages, often using external databases that mean the messages may be accessible by countless individuals. What’s worse, some may actively mishandle user data, selling personal information to companies that can then use the data for their own purposes.

With a private email address, on the other hand, users can be proactive in protecting their safety and security. A private email service seeks to stop the very companies that often work with public email services from spying on users. It uses end-to-end encryption to ensure the most secure protocol possible and stores messages internally to reduce the risks that are inherent to public services.

A private email service is a way for email users to take back control over their information. In today’s age, it’s almost expected that popular email providers track our online activity or that social media sites tailor advertising to us based on our habits. Just like all Americans have the right to privacy in other areas of their lives, privacy should also be a guarantee when they use the Internet. With a private email address, that can be a reality.