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What Your Search Engine Knows About You

March 10, 2020
EMAIL AND TECHNOLOGY


If you’re concerned about digital privacy, you’ve likely heard that search engines are one of the biggest offenders when it comes to collecting data about users—but the extent of what a search engine knows about you may be even more alarming than you realized. These companies have acknowledged that it has read the email messages of users—which highlights the value of a private email address to ensure optimum safety and security—but it also gathers information across many similar platforms.

Here are just a few of the examples of what they knoq about you, which you can see for yourself to grasp the full impact:

Location: This page shows Android users where they’ve been, using data from the maps application. It can offer extremely precise information, including home addresses and more. Apart from the likely unwanted tracking, this service can also be a significant threat to security if the information falls into the wrong hands.

Searches: The store app will include all of the items you have ever searched. In the History tab, you can see a list of everything that’s ever been searched for on your computer or device, and even clearing the history won’t permanently erase that record.

Ads: The company creates a unique user profile based on your online activity, which informs the tailored advertising that you see. You can review the data amassed to gain insight into the motivation behind the ads you see—which sheds light on what a search engine knows about you and your online habits, and how it uses that information.

Analytics: Analytics is a service that many businesses use to track traffic that’s coming to its website; however, that information provides them a close look into your private data, including geographic location and more. You can however opt out of this tracking. The extent of what a search engine knows about you is already vast, and using free email services make that data pool even broader. Private email such as Reagan.com is the best way to protect yourself against unwanted digital intrusions and make your online activity private—as it should be.

 

 

 

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